{"id":962,"date":"2015-11-19T14:41:48","date_gmt":"2015-11-19T14:41:48","guid":{"rendered":"https:\/\/2015.edinburgh.wordcamp.org\/?post_type=wcb_session&p=962"},"modified":"2015-11-22T08:57:53","modified_gmt":"2015-11-22T08:57:53","slug":"your-website-its-not-for-you","status":"publish","type":"wcb_session","link":"https:\/\/edinburgh.wordcamp.org\/2015\/session\/your-website-its-not-for-you\/","title":{"rendered":"Your website? It’s not for you!"},"content":{"rendered":"

The hardest thing for many clients to understand is the PURPOSE of their website\u2026who it\u2019s for (their customers) and what it\u2019s supposed to do (attract new or more business). In SEO terms, the most important thing is the matter of relevance. Valerie asks: relevant to what, relevant to whom?<\/p>\n

Understanding one\u2019s client is the key to knowing how to present the content of the site. In this session, Valerie will discuss the importance of defining business objectives and identifying one\u2019s target audience in creating content that both engages that audience AND satisfies Google\u2019s directives on creating an SEO-friendly website. <\/p>\n

View Valerie’s slides<\/a><\/p>\n

https:\/\/twitter.com\/romyviflic\/status\/668090616782446592<\/p>\n","protected":false},"excerpt":{"rendered":"

The hardest thing for many clients to understand is the PURPOSE of their website\u2026who it\u2019s for (their customers) and what it\u2019s supposed to do (attract new or more business). In SEO terms, the most important thing is the matter of relevance. Valerie asks: relevant to what, relevant to whom? Understanding one\u2019s client is the key … Continue reading Your website? It’s not for you!<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":9377331,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1448117100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2015.edinburgh.wordcamp.org\/files\/2015\/11\/WCEDIN-v2.0.pptx","_wcpt_session_video":"","_wcpt_speaker_id":[960],"footnotes":""},"session_track":[5042],"session_category":[],"class_list":["post-962","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-content"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5qo4k-fw","session_date_time":{"date":"November 21, 2015","time":"14:45"},"session_speakers":[{"id":"960","slug":"valerie-adler","name":"Valerie Adler","link":"https:\/\/edinburgh.wordcamp.org\/2015\/speaker\/valerie-adler\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/962\/revisions"}],"predecessor-version":[{"id":1103,"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/962\/revisions\/1103"}],"speakers":[{"embeddable":true,"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/960"}],"author":[{"embeddable":true,"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/strongeagle"}],"wp:attachment":[{"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=962"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/edinburgh.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}