{"id":582,"date":"2017-06-29T10:07:36","date_gmt":"2017-06-29T10:07:36","guid":{"rendered":"http:\/\/2017.edinburgh.wordcamp.org\/?post_type=wcb_session&#038;p=582"},"modified":"2017-06-29T10:07:36","modified_gmt":"2017-06-29T10:07:36","slug":"using-facebook-ads-to-get-more-eyes-on-your-content","status":"publish","type":"wcb_session","link":"https:\/\/edinburgh.wordcamp.org\/2017\/session\/using-facebook-ads-to-get-more-eyes-on-your-content\/","title":{"rendered":"Using Facebook Ads to get more eyes on your content"},"content":{"rendered":"<p>Facebook advertising is hands down one of our biggest business opportunities. But the majority of us aren&#8217;t using them effectively (if at all!). Once you know how to make Facebook work for you &#8211; you can drive thousands of people to your content for very little spend.<\/p>\n<p>In this session I&#8217;ll show you some of the best ways to make the most of Facebook ads.<\/p>\n<p>Indended audience types: Business<\/p>\n<p>Intended audience expertise: Beginner<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook advertising is hands down one of our biggest business opportunities. But the majority of us aren&#8217;t using them effectively (if at all!). Once you know how to make Facebook work for you &#8211; you can drive thousands of people &hellip; <a href=\"https:\/\/edinburgh.wordcamp.org\/2017\/session\/using-facebook-ads-to-get-more-eyes-on-your-content\/\">Continue reading <span class=\"assistive-text\">Using Facebook Ads to get more eyes on your content<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4952196,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1500818400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[557],"footnotes":""},"session_track":[291195],"session_category":[],"class_list":["post-582","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-two"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7X4Nk-9o","session_date_time":{"date":"July 23, 2017","time":"2:00 pm"},"session_speakers":[{"id":"557","slug":"gavin-bell","name":"Gavin Bell","link":"https:\/\/edinburgh.wordcamp.org\/2017\/speaker\/gavin-bell\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/4952196"}],"version-history":[{"count":1,"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/582\/revisions"}],"predecessor-version":[{"id":583,"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/582\/revisions\/583"}],"speakers":[{"embeddable":true,"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/557"}],"wp:attachment":[{"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=582"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=582"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/edinburgh.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}